So what’s your SMD Index and how does that relate to other CEOs?
In today’s world there is a constant pressure to be top of your game, especially if you’re a CEO, to be the best of the best in a particular industry.
BUT being the best at what you do doesn’t necessarily mean that you’re going to be the best at social media and why should you be? In fact why should you even bother?
Well you should bother because people are increasingly hanging out on social media as it allows for an easy flow of information. People like an easy life and hate it when they miss out on something, especially when they are young like us!
So it’s not a matter IF you bother to engage with social media but more about WHEN you choose to get with the programme and learn about how you might use the various tools at your disposal.
LinkedIn is great for engaging with your peers, finding out about how companies are doing, are they expanding? Who should you talk to in a particular firm and have you got any contacts in common or stories you can share?
Twitter gives you a real time engagement tool which allows you to have conversations with people. This might be an industry guru you’ve been trying to connect with who likes the 140 characters, speeding the conversation on its way. It also allows you to tweet good news about something within the organisation, singing the praises of your team members or congratulating a competitor on taking that contract from your grasp… next time 😉
Blogs should be written. I know you’ve written many tenders but you do need to start writing blogs that give more of you, that show your personality, that enable people to connect with the real you, or that bit you are willing to share at any rate! This doesn’t have to be restricted to words, it could be that you use something like Instagram for your blog and mix pictures, words and video in a seamless way?
Youtube is great for shooting a 45 second video that again offer a deeper level of connection that will enhance you and your brand’s reputation. Obviously much easier for a small business to get in the zone on this than a large corporate but anything is possible, you just have to give it a try!
Pinterest allows you to gather picture of things you like and put them into folders of similar stuff. Others can come along and like your pics, pin it to their board as you pin their stuff to yours. If you live in a highly visual world then this is a logical tool of the trade.
Social Media Directors help you see the wood for the trees when it comes to social media. We help you on a logical path of learning, nudging you on your way to greatness!
If you engage with us and like how we teach then you’d be silly not to invite us to take care of your team, build their confidence in the same way we’ve built yours.
“Saying hello to strangers so you don’t have to!”