The Cambridgeshire Culture Card Scheme will use the arts to address a range of social, economic, educational and engagement inequalities.
The Prototype Project aims to close the arts participation gap, increase equality of access, and ensure that more young people from low-income backgrounds have the same opportunities and benefits from engaging in culture as their more advantaged peers. It will enable us to explore and test some of the communication, user engagement and gamification methods that could support a live and fully operational version of the scheme.
The Communication Coordinator will be responsible for assisting the Lead Project Coordinator to meet the strategic aims of the project and to coordinate all communication with the project participants. This will include responsibility for developing a Communication and User Engagement Action Plan, monitoring design and branding workshops with young people, maintaining mailing lists, creating weekly e-newsletters, managing social media channels, liaising directly with multiple arts and cultural activity providers, and using segmentation techniques to tailor communication to parents and young people. The Communication Coordinator will need to produce a final report and attend/present at a final sharing event for all stakeholders to discuss the findings of the prototype activity.