Italian PR Campaign Encouraging Norwegian’s to Eat More Italian Fresh Fruit and Veg Tender Closes 9th April 2018

Call for tenders for the selection of the organisation for the implementation of the promotion and information program to be carried out on the Norwegian market for a period of 3 years (February 2019 – February 2022) in favour of increased consumption of fresh fruit and vegetables of Community origin (EU) to be presented by UNAPROA pursuant to Reg. (EU) n. 1144/2014 to benefit from the related grants.

UNAPROA – National Union of fruit and citrus fruit and nut producers’ organisations

The promotion and information activities that will constitute the program for the greater consumption of fresh fruit and vegetables of Community origin are broken down as follows:

1) technical assistance for the management of the promotion program;

2) press office and PR (with possible actions by BtoB and CtoB);

3) Internet site and promotion on social media;

4) ADV campaign on newspapers and on-line newspapers;

5) promotion at the places of purchase, with production of printed materials, gadgets and targeted events / competitions.

Click for a detailed description and requirements for participation in the selection procedure >>>

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