Market Briefing on Potential Birmingham Children’s Trust Fostering & Adoption Recruitment Campaign Tender Closes 25th April 2018

Birmingham Children’s Trust is responsible for delivering children’s social care services to children and families in Birmingham.

We are interested in talking to marketing and social media agencies about a recruitment campaign for foster carers and adopters. Agencies should be able to demonstrate an understanding of children’s social care and be experts in effective social media campaigns and marketing. BCT contact for this project.

BCT is now looking to work with a specialist agency to develop a social media recruitment campaign and marketing campaign targeted at current foster carers to introduce new foster carers to support delivering our ambitions. Quality of enquiries is more important than number of enquiries. This is an initial market testing exercise and should BCT decide to proceed, then a procurement process will be undertaken in May / June 2018.

Agencies should be mindful to budget and proposals should not exceed £100k for a 12 month campaign. If you are interested in applying please register an interest on in-tend.

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