Creative Agency Services for a Digital Influencer Campaign to Celebrate the Seven Winners of the National Lottery Awards 2018
The National Lottery Promotions Unit (NLPU) wishes to work with a creative agency to run a digital influencer campaign to promote the winners of each of the seven categories of the 2018 National Lottery Awards to a UK audience of 18-25-year-olds.
The agency is required to devise, develop and deliver a multi-social media platform campaign to raise awareness of each of the seven winners and raise awareness of National Lottery Good Cause funding.
The agency should identify relevant digital influencers to co-create messaged content which will sit primarily on the influencer’s channel.