FSCS requires a strategic partner to support its delivery of a comprehensive communications strategy. The successful agency will need to get to grips very quickly with the unique role of FSCS and its place in the regulatory family. This is essential; the agency FSCS appoints will work as an extension of FSCS’s communications team.
The agency will need to have:
• An ability to ‘get under the skin’ of FSCS and truly understand the constraints and opportunities that its unique position affords its communications, and can work effectively and proactively within those constraints whilst taking advantage of the opportunities.
• A strong team with a focus on delivering the right results, with a particular focus on delivering results for the client.
• The ability to embrace FSCS’s values.
• Capacity as well as capability.
• Creative, compelling and fully financially forecasted plans that are actionable and drive results.
• A track record of working with other agencies and demonstrating an integrated, successful and collaborative team approach.
•Demonstrable experience of supporting fully integrated campaigns (covering PR, digital, public affairs and stakeholder activity).
•A strong focus on evaluation and providing proof of delivery.
In particular, the successful agency will be required to provide advice and support in relation to:
•Integrated strategic counsel (including delivery of strategy) and reputation management
•Corporate positioning and storytelling
•Executive profile raising
•Research and thought leadership
•Engagement of key opinion leaders/opinion-formers
•Press releases (include selling in) and Q&A’s
•Media contact programme (including briefings)
•Strategic and tactical support for social media channels (including content creation and integrating social media into the full range of FSCS communications)
•FSCS’s work with the industry who pay its levies, including: advocacy and information and advisory groups, consumer bodies, regulatory bodies, financial education bodies, and think tanks
•Public affairs contact programme (including MPs, think tanks, researchers)
•Engagement with political advocacy groups
•Raising awareness and understanding of FSCS amongst MPs (including supporting organisational objectives)
•Monitoring and intelligence
•Select committee training
•Briefings for meetings