What is your favourite marketing automation “cloud” tool and why?

Every week new marketing automation platforms are launched, each looking to grab the attention of marketers in the hope they will sign a 5 year exclusive deal to use their cloud… To compete many launch offering a whole ton of free stuff so that companies really get to know the platform by the time they… Read More What is your favourite marketing automation “cloud” tool and why?

Are your readers really listening to your e-newsletters or are they just along for the ride?

I’d be interested to hear how others have tested their readership… add comments below… thank you. I’ve had a database of email contacts from some 16 years with many receiving my communications for much of that time… I always get a few unsubscribes each time I send out and the current database stands at just… Read More Are your readers really listening to your e-newsletters or are they just along for the ride?

New Year, I’m wondering about a new approach?

I’ve been connecting with marketing automation professionals for the last couple of months. Some are fresh out of college, some senior directors and a number of consultants. You all have different interests, motivations, challenges… The original aim of my activity was to gauge the state of the market but I’ve bumped into a number of… Read More New Year, I’m wondering about a new approach?