When a human visits a website then we can see pretty pictures and enjoy words & videos… When a computer visits a webpage it sees lots more information which might be very useful to an organisation looking to sell a … Continue reading Would you find this information on 21,000 UK £10,000,000+ companies useful?
Every week new marketing automation platforms are launched, each looking to grab the attention of marketers in the hope they will sign a 5 year exclusive deal to use their cloud… To compete many launch offering a whole ton of … Continue reading What is your favourite marketing automation “cloud” tool and why?
I’d be interested to hear how others have tested their readership… add comments below… thank you. I’ve had a database of email contacts from some 16 years with many receiving my communications for much of that time… I always get … Continue reading Are your readers really listening to your e-newsletters or are they just along for the ride?
The guys over at MobileCheck reckon that between 10-20% mobile numbers decay per year, which can translate to large sums of money simply being poured down the proverbial plug hole! Try out their calculator with your numbers >>> Need a … Continue reading How much of your Text Marketing budget are you wasting?
I’ve been connecting with marketing automation professionals for the last couple of months. Some are fresh out of college, some senior directors and a number of consultants. You all have different interests, motivations, challenges… The original aim of my activity … Continue reading New Year, I’m wondering about a new approach?
To appreciate where we are going it makes sense to look at what has been in… So what’s so different in the world of social media in 2016 compared to 2006? Did I have more hair? Definitely less collar! We … Continue reading Social Media 2017 – Time for REAL TIME ACTION!
Research tells us that almost nine in 10 companies are using social media for marketing purposes. However: 70% of marketers who use social listening tools state a lack of resources is constraining their ability to derive meaningful insights, guide strategy … Continue reading 9 out of 10 Cats…