Research tells us that almost nine in 10 companies are using social media for marketing purposes. However: 70% of marketers who use social listening tools state a lack of resources is constraining their ability to derive meaningful insights, guide strategy … Continue reading 9 out of 10 Cats…
Having worked within and supporting PR and marketing agencies, the general consensus appears to be that people want research to back up and supplement their work with the least fuss possible and come in under budget. Having supported Nik Harta … Continue reading Market Research Insight
Choosing what stories to post on your blog today really needs to be based on what’s happening that folk are / will be interested in TODAY? Last week in Windsor, Her Majesty was celebrating her birthday and the eyes of … Continue reading What’s hot blog content today in your town right here, right now?
Is the half life of social media engagement a flicker of what it once was or purported to be? Might cost a few quid to find out… When I walked the streets, knocking on the doors of Marketing Directors 15 … Continue reading What is the half life of Social Media? The million dollar question!
Friday I took our Chloe out for a driving lesson and it reminded we can’t worry too much about what others are thinking, we have to just focus on what we’re doing… There can be a tendency to feel the … Continue reading Learning to drive on social media
Back in the 80’s we’d share the news on the latest nightclub or pub to open its doors and it would become the cool joint for 6 months and then another would take it’s place. The 10 year old clubs … Continue reading Back in the 80’s it was down to them, not me, to make it interesting…
Would you like 1,000,000 Instagram likes? Are you a brand manager or an agency dude looking for a new angle for 2016? Well you need to speak to our Instagram engagement guru Mark Longbottom. He had standing room only at … Continue reading Have you had 1,000,000 Instagram likes?